The research revealed the compelling link between strong brands and (stock) market performance. It was found that investing in highly-branded companies would lead to a return almost double that of the average for the S&P 500 as a whole.
Read MoreAccording to a 2016 survey by Accenture "81% of executives say platform-based business models will be core to their growth strategy within three years."
Read MorePromoting products and/ or services through social media platforms to achieve business goals is 74% important (LinkedIn, 2019). According to a research firm Gartner, 74 per cent of consumers rely on social networks to guide their purchases.
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