Color Matters for Brand Recognition
Colors matter when it comes to marketing. Choosing brand colors wisely can impact how people perceive your brand. In fact, using a signature color can increase brand recognition by 80 percent (Reboot, 2018).
Colors have a unique way of making you feel certain emotions. It’s for the same reasons that when colors are selected in marketing, they can have a drastic effect on what consumers associate with your brand. If you’re thinking about your brand image, and how you want to represent your business, you could use the right colors to enhance your brand’s visual representation.
Let’s take a look at currently established brands. Take a moment and think about which brand you most associate with red and yellow, or with the colors blue and yellow. Did you think about McDonald’s for the first one, and IKEA for the second one? We did too.
Use colors to your advantage to express your brand in the best possible way. And if you’re wondering how different color meanings can affect your brand, we’ve got you covered. Dive into our piece about color psychology and branding.