Most Achieved Content Marketing Goal
No content marketing strategy is complete without setting goals and objectives.
According to a recent survey, in 2019, 86 percent of marketers said they were able to successfully reach their brand awareness-related goals with content marketing (Content Marketing Institute, 2019).
Not only does that make it the most achieved goal through content marketing, but its attainment rate is also on the rise as this marks a five percentage point year-over-year increase.
Other goals marketers have reached with the use of content marketing include the ability to educate their audiences, with 79 percent of marketers having achieved it, followed by building brand credibility and trust (75 percent), and generate demand and leads (70 percent).
With the increasing number of marketers reporting successful goal attainments for these metrics, it’s clear that content marketing is an essential strategy to grow your dropshipping business.