Measuring Content Marketing
Though the above statistic proves that content marketing is effective, it doesn’t mean you should start churning out content after content with no overview of its results. There needs to be a strategy in place, and a big part of that is success measurement.
The latest content marketing statistics show that three in four marketers (76 percent) use organic traffic to measure their content’s success (SEMrush, 2020). This refers to users arriving at a website through non-paid means after having come across content by conducting an online search.
This is the most popular way of measuring content marketing success, followed by leads, with 62 percent of marketers listing it as a metric to measure how well their content has performed.
Sessions and pageviews, conversion rate, and time on page make up the five most popular metrics with 60 percent, 47 percent, and 39 percent respectively.