Importance of Brand Consistency
Brand consistency is making sure that your brand values, image, and messaging is consistent across all channels. Customers appreciate it when a business has a consistent brand. In fact, consistent presentation of a brand has seen to increase revenue by 33 percent (Lucidpress,2019).
Consumers want to know your business, and one of the best ways is through your brand. Keeping a consistent brand image helps customers position you as a business, and makes it easier for them to remember you or associate with your brand.
When customers know your brand, they will be able to trust your brand. Keeping your brand voice consistent across all channels gives your customers a consistent experience with your brand. In a way, they’ll know and feel that your messaging is true because you’re sticking with it. This way, your customer remembers you. When they see your logo, or your branding, they’ll know what to expect, and what to feel. To create a relatable identity, you can’t ignore brand consistency.
Having a strong brand will not only improve your chances of getting new customers, but also increase employee motivation, and provide your business with a unified direction. For you to succeed in building a strong brand image, you need to understand your customers. And in doing so, you need to humanize your brand. You need to think of your brand as something your customers can relate to and identify with.