First Impressions Matter for Your Brand
It takes 1/10th of a second to form a first impression of someone. But we know that people are way more than just their first impressions. When it comes to your brand, it’s better not to risk it. It takes about 50 milliseconds (0.05 seconds) for people to form an opinion about your website (8ways, 2019).
How many times have you stumbled across a website and had a feeling that it hadn’t been touched since the 90s? We’re guessing more than a few.
If you’ve got an online store or your business exists online, it’s how you present yourself to people virtually. If you don’t take care of your website, chances are you’re losing your customers attention.
So what can you do to make sure you nail your brand’s first impression? To start with, make sure you carefully choose your colors, spacing, font, amount of text, and structure. Think about the content on your website. Is it optimized? Or is there room for improvement? Are you happy with how your logo looks or how it’s positioned? Maybe you can make improvements with the images on your website? Try to make sure people have a comfortable experience when they visit your website. Make it easy for them to search for what you have to offer. Present them an easy navigation menu. Make sure the time they spend on your website is an enjoyable one.