Customer Service Helps Brands
With competition levels soaring, it seems difficult to stand out from the crowd. As a brand, you can take a few extra steps to make sure you’re being remembered fondly by people. Offering extraordinary customer service is one of the things you can do. A survey shows that 73 percent of consumers cite customer experienceas an important factor in their purchasing decisions (PWC, 2018). Good customer service makes consumers feel heard and appreciated.
Customer service can include many different aspects of the customer’s buying experience. This could mean for you as a brand to provide exceptional convenience, a friendly service, and approaching customers in a helpful manner. You can go a long way if you add a human element to your customer service, by remembering your customer’s needs and personalizing your approach to deal with each customer in the way that suits them best. But customer service doesn’t just end here. There’s an endless amount of things you can do as a brand to meet this need. It could also include post-purchase coordination with customers by helping them with any refund or return queries they may have.
Customers prefer if you would understand their buying habits, and their needs, instead of just nailing their names in the subject lines of the emails you send out to them. If your brand can customize the experience for individual customers, you’ll have a higher chance of winning customers. The aim should be to personalize with purpose and not just for profit.