Content Marketing Effectiveness
To quote Bill Gates, “Content is king.”
The first content marketing statistic we have for you will aim to answer the basic question, “Why is content marketing important?”
The best way to explain the importance of content marketing is to look at its success rate. As many as 96 percent of all marketing decision-makers today say content marketing has been effective for their brand (Zazzle Media, 2019). That’s an increase of 37 percentage points increase from the 70 percent who said so in 2017.
In fact, nearly one in five of them describes content marketing as “extremely effective.”
This is so much so that content marketing is increasingly being integrated into brands’ overall business goals, with 89 percent of marketers saying that it now forms part of their company’s wider objectives.
When it comes to the types of content marketing that are commonly used, written content is still by far marketers’ favorite. A whopping 98 percent of marketers use written content as part of their content marketing strategy. This is followed by email marketing with 82 percent and organic social with 78 percent.