Active Investment in Content Marketing
With such a high rate of success with goal attainment through content marketing, it should come as no surprise that as many as 70 percent of marketers are investing in content marketing actively (HubSpot, 2020).
But not all types of content marketing are made equally, and costs can vary across the different methods. Video marketing, for instance, can be particularly expensive, especially if it is done with proper professional equipment and quality footage and editing.
The costs of influencer marketing can also fluctuate quite a bit depending on the industry or niche you’re in and the type of influencers you’re going for—whether it’s a high-profile influencer or a micro-influencer.
The amount of time, energy, and resources that you can spend on investing in content marketing will ultimately come down to your content marketing budget, which brings me to my next point.