A lot of time, energy, and effort go into doing content marketing well. Not only does that rely on the team itself and its available resources, but it’s also about how well integrated it is into the company.
According to the latest content marketing statistics, more than half (52 percent) of organizations say they are served by a small content marketing team, which sometimes consists of just one person. A quarter of them have a team that works across departments, while six percent of them say they have a dedicated team for each brand, product, or department.
If your business is just starting out, you’re going to be pretty busy managing its different aspects and you may not have the resources to hire a full-time content marketer. One way around this is to outsource the work.
Many companies certainly are. More than half of them have at least one content marketing task outsourced (Content Marketing Institute, 2020). The best part about outsourcing content marketing is that from creation to strategy and measurement to distribution, there are just so many different tasks that can be outsourced.
That said, content creation is the activity that’s outsourced the most, with 84 percent of organizations saying they’ve hired external help for it. This is followed by content distribution with 31 percent, content technology with 22 percent, and content strategy and measurement at 13 percent each.