Influencer marketing is having a big moment now. Brands are increasingly turning to social media platforms for their marketing, and there are good reasons why. 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision (Fourcommunications, 2018).
This means that if consumers feel confident in the recommendation from an influencer, they’ll be more likely to purchase the product. This social media statistic makes it evident how brands could piggyback on the power of influencers to reach out to their customers.