Investing in content marketing is one thing, having a proper strategy for it to ensure business goals are met is another.
As we’ve seen from the previous content marketing stats, brands are dedicating resources to achieving their business goals through content marketing. However, not all of them have a strategy to guide them.
The latest figures show that just over three-quarters (77 percent) of companies say they have a content marketing strategy in place (SEMrush, 2020).
Of them, a majority, or 52 percent of them, consider their strategy to be “good” or “excellent,” while 38 percent say it’s just average. The remaining ten percent rated their strategies as either “fair” or “poor.”
Crafting a successful content marketing strategy that works and meets objectives isn’t a straightforward process. It involves constant evaluation and fine-tuning to adapt to the ever-changing needs of the market, your audience, and your business goals.