Consumers Expect Brands to Provide Content
Interestingly, 90 percent of consumers expect brands to provide content (Meaningful Brands, 2019). But while the demand is clearly there, getting your content to really resonate with consumers may prove challenging because more than half (58 percent) of online content is not considered to be meaningful.
Content marketing is certainly a competitive field. In order to get your content to stand out, you need to differentiate it from the content published by other brands and more importantly, your competitors.
This is done by what expert Rand Fishkin calls “10x content”. Factors that need to be considered in crafting such content include whether it generates an emotional response, is unique, and includes exceptional information.
As a matter of fact, a lot of what this essentially boils down to is the angle of your content and your ability to provide readers with a content experience that’s different from everything else that’s already been published.